Founder story
Where it all started...
“How can I find something that truly meets the needs of my child?”

In 2012, Mr. Kimi, a devoted father, faced a question that resonates with parents everywhere. While on a business trip, he struggled to find a product that met his son's needs and expectations. As an electrical engineer, he realized he could do more than search—he could create.

The Answer Lies in Action.

With a passion for innovation and a desire to make a meaningful difference, Mr. Kimi teamed up with like-minded parents and founded imoo that same year.

After years of dedicated research and thousands of experiments, the imoo Watch Phone was born in 2015. This groundbreaking device was more than just a watch—it became a lifeline, empowering parents to stay connected with their children no matter where they were. Loved by kids and trusted by parents, the imoo Watch Phone quickly became a household favorite, fulfilling children's expectations while giving parents peace of mind.

Our story began with a simple yet profound question: What do children need? Today, that question has grown into a mission—to create products that inspire, protect, and bring families closer than ever.
What drives us
Create for love
At imoo, love and responsibility are at the heart of everything we do. We believe every child deserves the very best. That’s why our children are always the first to test our products—because the same care we give to ours is what we want for yours. We aspire to be their heroes by creating products that bring joy and safety into their lives. There’s nothing more fulfilling than seeing their faces light up with excitement and happiness when they experience imoo. It’s this inspiration that drives us forward, fueling our commitment to making a positive impact on every child’s life.
Our vision
To be the world's
most beloved children's brand
Our mission
Enlightening childhood
with technology
We are dedicated to creating high-quality, trendsetting smart products for children, using technology to enhance and enrich their lives.
Our mission
Enlightening childhood
with technology
We are dedicated to creating high-quality, trendsetting smart products for children, using technology to enhance and enrich their lives.
Our values
Stick to what's right and make things right
Integrity
Teamwork
Quality
Customer-driven
We hold these values at the core of everything we do.
Our values
Stick to what's right and make things right
Integrity
Teamwork
Quality
Customer-driven
We hold these values at the core of everything we do.
Our milestones

Innovation leads everything

Now
2018
2017
2016
2015
World's First Flip Dual-Camera Kids' Smartwatch

The imoo Watch Phone is the world's first kids' smartwatch with flip-up dual cameras. Parents can remotely switch between the front and rear cameras during video calls for a clearer view.

Creating the real sense of video calls

We adopt a 5MP wide-angle camera in our kid's smart watches. We create the real sense of video calls to all our users.

Creating the best water-resistant smartwatch worldwide

imoo Watch Phone is the first kids’ smartwatch in the world to adopt
Qualcomm Snapdragon chips. Water-resistant technology ensures
kids can wear the imoo Watch Phone Z7 while washing hands or swimming.

Breakthrough industry water-resistant technology

We were the first in the industry to upgrade our IP rating to IPX7 water-resistant in the world.

We were the first in the world to create the 'Soaking Reminder' to give parents peace of mind about their children's safety.

Creating the kid's smartwatch industry

We created the industry of Kid's Smartwatch, and created a smartwatch that can make calls worldwide.

imoo is ranked as the world's top seller in kids' wearables and the Top 5 in wearable technology (IDC data).

'Class Mode' was created by imoo.